2022 Storytelling Workshop
& Vendor Marketplace

Scottsdale, AZ | Costa Mesa, CA | Atlanta, GA

HEA + PECAA is thrilled to invite all doctors, office managers, opticians, front desk associates, and any other staff team members for a free workshop presented by Robert Bell: “Don’t Be Afraid, It’s Only Selling!”, where attendees will learn how to increase sales and customer satisfaction through the art of storytelling.

Following the 3 hour education, all are welcome to come browse the latest designer frames and ophthalmic office technologies being displayed at our Vendor Marketplace!

And the best part? The Workshop and Marketplace is open to everyone! You are not required to be an HEA or PECAA member to attend. So feel free to invite your colleagues for a day of great education and to reconnect with the eye care community.

Can’t attend both the Workshop and Marketplace?
No worries! You are welcome to sign-up for either the workshop, marketplace, or both when registering.

COVID Health & Safety Measures

We understand how quickly things are changing as we try to navigate the recent wave in COVID cases. We want you to be assured that we will be taking every precaution to make this event as safe as possible by providing a socially distant room setup for the workshop and marketplace, offering masks to those who wish to wear them during the session, and providing hand-sanitizer throughout the event space. If you have any questions about the measures we are taking, please feel free to reach out to Cathi Zerba at cathi@pecaa.com for more information.


About the Workshop

In this 3 hour session, “Don’t Be Afraid, It’s Only Selling”, Robert Bell, who is the Director of Storytelling at EyeCoach, will take members through an incredible workshop that will teach both doctors and their staff teams how they can leverage their own brand stories to engage their customers and drive increased sales. Whether it be selling in your practice, writing copy on your website, launching a marketing campaign, or just having a conversation at a party, how you tell your story is a crucial aspect to the success of your business. Join us and learn how to start captivating your target audience. Learn more about what will be covered in our Workshop Notes below:

See Workshop Notes

Reminder that this is a FREE course, and you do not need to be an HEA or PECAA Member to attend, so feel free to invite your colleagues to register as well!

Robert will be leading our Workshops in Scottsdale, Atalanta, and Costa Mesa. Check out his brief introduction for our kickoff Scottsdale session!

About the Vendor Marketplace

Following the Storytelling Workshop, all ECPs are invited swing by and casually browse our Vendor Marketplace, with over 20 of the leading brands in the industry!

The Vendor Marketplace offers a great opportunity for you to connect with your local vendor reps, while getting a chance to see all of their latest products, frame lines, and ophthalmic office technologies.

Plus, as our theme of the day is storytelling, Vendors will also be sharing their own brand stories, giving you the opportunity to learn directly from brand experts on what effective brand storytelling looks like.

Small bites for food + a Bloody Mary & Mimosa bar provided!

The marketplaces will run from 11:00am—2:00pm following the workshops, and you are welcome to drop by at any time.

Event Details & Registration

Saturday, February 5th, 2022 — Scottsdale, AZ

The W Scottsdale
7277 East Camelback Rd., Scottsdale, AZ 85251

8:00 AM—​2:00 PM MST
7:30am—8:00am: Registration and Continental Breakfast
8:00am —​​​11:00am: Storytelling Workshop
11:00am — 2:00pm: Vendor Marketplace Open


Saturday, March 5th, 2022 — Costa Mesa, CA

Costa Mesa Marriott
500 Anton Blvd, Costa Mesa, CA 92626

8:00 AM—​2:00 PM PST
7:30am—8:00am: Registration and Continental Breakfast
8:00am —​​​11:00am: Storytelling Workshop
11:00am — 2:00pm: Vendor Marketplace Open


NEW DATE: Saturday, June 25th, 2022 — Atlanta, GA

Westin Atlanta Perimeter North
7 Concourse Parkway NE, Atlanta, GA 30328

8:00 AM—​2:00 PM EST
7:30am—8:00am: Registration and Continental Breakfast
8:00am —​​​11:00am: Storytelling Workshop
11:00am — 2:00pm: Vendor Marketplace Open


See what’s new from the leading brands in eye care

We look forward to seeing you there!

For more information, please reach out to info@pecaa.com


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