PECAA Founders: Bradley Smith, OD, Lance Anderson, OD & David Wolf, OD

By Doctors, For Doctors.

PECAA was founded in 2006 by three Independent OD’s in Portland, OR. Since that time, PECAA has expanded from a small, Northwest based organization to one of the nation’s premier Doctor Alliance Groups.

Whether an established practice or new, PECAA delivers customized tools, progressive tactics, business advice, marketing support, education, vendor relationships and peer-to-peer camaraderie to help fuel practice success. Enjoy unrivaled business solutions including industry leading vendor programs, loyalty rebates, business and financial consulting, billing & coding support, education, staff training, human resources support, health care reform guidance, an association health plan, customized digital marketing, networking events and more.

Member Programs

Vendor Partners & Discounts
Loyalty Rebates
Business Advisors
Billing & Coding
Staff Training
Human Resources Support
Health Care Reform Guidance
Association Health Plan
Production Tracking
Member Marketing
Networking Events

Increase your Practice Proficiency & Profitability

PECAA’s group buying power connects Members to 70+ vendors offering discounts up to 50%. On average, Members save enough in discounts & rebates to triple their return on their Membership investment. PECAA Members receive some of the industry’s most competitive discounts on leading products, services and equipment.

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Quarterly Loyalty Rebates

In addition to competitive discounts, participating PECAA Vendor Partners want to reward your loyalty and increase your profitability. The IncentivEYES® Member Rebate Program consolidates each vendor’s rebate into one quarterly check. This unparalleled program rewards you on your net purchases, not just on growth!

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Experts Committed to Your Success

The Member Business Advisor Team consists of business & financial, billing & coding and practice operations advisors. The program includes a comprehensive assessment of your business and a customized action plan to help provide the greatest COG savings and ROI to your practice.

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Billing & Coding Support

The Billing and Coding program offers assistance and support for Members to enhance their claim submission, coding and revenue cycle processes to improve practice efficiency, profitability and compliance.

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Business Education Tools

Enhanced education platform provides opportunities to earn free CE credit, information on the industry’s newest technologies and medical treatments and access to a convenient online education tool that can be used anywhere, anytime.

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Resources for Staff Training

Propel your practice forward with easy-to-use, exclusive training resources to strengthen staff expertise and help achieve practice goals.

Staff training resources are available for the following positions: New Employee, Office Manager, Optician, Ophthalmic Assistant, and Administrators.

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Human Resources Support

PECAA has partnered with AmeriBen to provide members with high-quality human resources support at no charge! Enjoy access to AmeriBen’s resource center hotline, up-to-date HR forms and document templates, a salary survey database and discounts on customized services from AmeriBen.

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Health Care Reform Guidance

PECAA's Integrated Eye Care Initiative helps guide providers through the steps they need to take to move to outcome-driven care. Health care reform can seem overwhelming, but PECAA's Advisors are here to assist you to help you be able to negotiate for higher reimbursements, become a full participant in local integrated care delivery networks and ultimately, provide you with the tools and resources needed to deliver better patient care.

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Association Health Plan

Leverage PECAA’s group buying power to take advantage of a Member-only health care solution at competitive rates through a private, non-profit, level-funded benefits plan. This health care solution for your staff and families can help you attract and retain a quality team.

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Financial Performance Benchmarking

The SuccessTRACK software, powered by Glimpse, is a comprehensive system that provides invaluable data for business owners who want to analyze their performance quickly and efficiently. Instantly measure and track all aspects of practice performance, highlight growth opportunities, identify unresolved billing issues, forecast future trends and anonymously compare your benchmarks among your peers. Available exclusively to PECAA Members for a one-time setup fee and small monthly subscription fees!

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Drive Traffic to Your Practice with Professional Marketing Services

Through an innovative partnership with Innexus, PECAA offers a complete marketing and branding package for your practice designed specifically for the Independent Eye Care Professional. Services include Websites, Social Media, Branding & Logo Design, Graphic Design and Print Services. Through this partnership, PECAA Members can take advantage of personalized service and strategies adapted to meet the needs of their unique practice.

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Collaborating With Your Peers

PECAA hosts several different types of events throughout the year, including Peer-to-Peer Dinners, Workshops, and the PECAA Annual Meeting.

Attend a Peer-to-Peer Dinner in your area to share ideas & best practices, discuss issues and concerns, and build your community of independent eye care professionals.

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Several different business-education workshops are held each year, including Selling Strategies for Success, Merchandising & Marketing Your Optical and Billing & Coding Workshops.

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PECAA’s Annual Meeting is our signature national event of the year and is designed for the entire Membership. It includes professional speakers, vendor exhibits, business-focused education and camaraderie building with your Member peers.

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Our Pledge

No Contract Required

PECAA does not require a contract and Members receive total flexibility in their decision making. We are fully committed to providing business solutions that are equal to or greater than the cost of your monthly membership. If not, the next month is on us. Guaranteed.


Download Our Ultimate Checklist for Running a Successful Optometry Practice

This checklist will help audit key areas of your practice and guide you toward sustainable, long-term success and growth.

Please complete the following form to download the ultimate checklist for running a successful optometry practice

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