Prior to joining the PECAA Team in 2015, Jenny was leading multiple offices of a 10 location ophthalmology and optometry practice and has over 30 years of experience in the eyecare industry. She currently acts as PECAA’s Membership Manager and is also in charge of PECAA’s Cold Start Practice Program, helping Members in the process of opening cold with customized resources and educational materials. She also plays an active role in the PECAA Gives Program, helping to select and promote each year’s recipient around the Annual Meeting.
In her free time, Jenny enjoys college sports (Go Terps!), hiking in the Gorge with her dog, good beer, great bourbon and hanging with her children.
Cindy has served as PECAA’s Member Services Manager since joining the team in 2012, and recently became the Education Coordinator in charge of all Member CE events. Cindy’s primary role at PECAA is to ensure the membership has an in-depth understanding of the programs and resources available to them.
Cindy now lives in Vancouver, WA but does miss the hours of sunlight she experienced while living in Alaska. In her spare time, she enjoys outdoor activities, crafting and spending time with family and friends!
Kristy started her career as a technician and worked her way up to area manager, working in all facets of a large eye care practice. She transitioned to working at a medical courier company and revenue cycle management company, but wanted to return to her optometry roots and now assists PECAA Members with their educational needs.
While not busy planning webinars or CE events, Kristy can be found playing board games with her fiance Chip, traveling or attending concerts.
Hailey has a customer service background, previously having worked at Beaches restaurant and is finishing up her AA degree at Clark College. She is thrilled to be assisting Members and extending her coworker (and PECAA Member!) family.
Outside of work you can find her spending time with family and friends or enjoying her favorite outdoor activities including kayaking, hiking or sitting by the fire.
Matt joined the PECAA team at the start of 2021 after spending time as a marketer in the B2B IoT space. With experiences in product messaging and marketing operations, he is excited to help PECAA continue to find new ways to engage and create value for its members, partners, and stakeholders.
When not in marketing mode, he enjoys playing golf, traveling, complaining about his favorite sports teams, and spending time with friends and family.
Member Business Advisors
Bryan began his work career as an analyst and junior loan officer at a community bank focusing on small businesses. Bryan escaped the banking industry and joined PECAA in 2012 and can now be found helping Members analyze their business. He enjoys working with the rest of the MBA Team to help PECAA’s Members understand and enact positive change in their practice.
Outside of PECAA, Bryan enjoys spending time with his wife and daughter, playing golf and playing guitar.
Shelby recently joined PECAA as a Marketing Advisor, coming to the team with many years of experience in developing strategic marketing plans and field marketing initiatives to drive desired results. She is excited to connect with PECAA members and develop strategic plans for their own practices to flourish.
Outside of PECAA you can find Shelby searching for live music or new brews in Portland, hiking/camping with her dog Rudy or watching the Trailblazers game with friends!
Kayla is a highly accomplished eye care professional with over 14 years of experience in the Optical industry. She has successfully run several Optometry practices, including her own private practice, and she has had the opportunity to work one-on-one with hundreds of Optometry practices. Kayla specializes in optometry billing and coding and can help you with all your billing and coding needs.
In her free time, she enjoys spending time with her family, traveling, and writing.
PECAA’s General Manager Jamie Hughes joined the Team in 2012 and does his best to ensure the PECAA staff has all of the tools, resources and support they need to take extraordinary care of our customers – PECAA Members. Jamie also works quite closely with PECAA’s Vendor Partners to ensure Members are getting the resources they need to propel their practices forward.
In his spare time (if he can find any!) Jamie can be found training for his next race, visiting family in Canada or spending time with his wife and two children.
Lance Anderson, OD
Dr. Anderson has been a practicing optometrist for 28 years and opened his own practice, Accent Eyewear, in Hillsboro OR in 1993. In 2007, he co-founded PECAA along with Dr. Bradley Smith and Dr. David Wolf. He has been an executive VP of PECAA since 2015 and currently serves as one of the Rev-360 Board of Directors. He looks forward to continuing PECAA’s efforts to develop industry relationships that benefit Member doctors, Vendor Partners, and PECAA headquarters.
Previously serving as PECAA’s primary membership sales person, Sara has transitioned to the Vendor Team and now works directly with PECAA Vendor Partners to bring even more benefits and offerings to the Membership. She is able to user her 20+ years of hands-on industry experience to help provide Members with valuable and unique partnership offerings.
Based out of Louisville, KY, Sara enjoys the occasional trip to Churchill Downs and a good bourbon; “served neat, of course!”
Alan, or more formally known as ‘Captain PECAA,’ joined the Team in 2015 and currently manages PECAA’s IncentivEYES Member Rebate Program. He works closely with PECAA’s Vendor Partners to collect sales reports and other data and organizes all of the reporting each quarter to consolidate rebates by cutting one check to Member practices. He is also PECAA’s informal ‘technology guru,’ often getting pulled into system improvement meetings and training the rest of the PECAA staff on how best to utilize their software.
You can most often find Alan with a cup of coffee in hand but when not working, he enjoys spending time with family and friends and working on projects in his yard.
Libby recently joined the PECAA team again after working with one of PECAA’s Vendor Partners for the last few years. She comes to PECAA with over 7 years of experience in billing and coding and 2 years of experience in Quality Reporting. With her expertise in both areas of practice, Libby will be assisting PECAA Members in maximizing their Membership. While not at work, Libby enjoys spending time with her husband, daughter and dog. Outdoor adventures are one of her favorite activities to participate in!