PECAA Launch is a special membership designed to support doctors who are opening new practices, from concept to grand opening and beyond. Offered free for the first year, Launch includes enhanced vendor programs to ease the financial pressure of opening cold, as well as advisory resources to guide critical decision making.
We want to help you navigate your path to success, making your dream of launching your own business a reality. PECAA understands this is your practice. Our role is to provide guidance and support on business matters that may be unfamiliar to you. You are in the driver’s seat, ensuring your practice reflects the style and culture you desire.
Launch membership offers a wealth of benefits designed to inspire your private practice journey:
No cost for 12 months.
Reduced fees during your second year: 6 months at $69/month, next 6 months at $139/month.
After two years of membership, the standard PECAA Max fee of $279/month applies.
That’s $5,500 in total membership fee savings while you build and grow your practice.
Dedicated cold start advisors.
Guidance on timeline, critical milestones and business strategy to help you start your practice off right.
Business Advisors in finance and strategy, operations, optical management, marketing, and billing and coding.
No cookie cutters here; we support you in building the practice of your dreams.
Reduce your startup costs and benefit from delayed payment terms.
Access special pricing on equipment, software, practice design, frames, lenses and so much more.
Tap into sub-specialty programs to differentiate your practice from the start.
IncentivEYES® rebate program increases your profits and — for most members — more than covers the cost of membership.
Extensive Business Support, including Human Resources, and Education & Training programs.
Attend Events to network with colleagues who can share their journey and fuel your path to success.
Connect with the PECAA Community to share best practices with an at-the-ready support network.
PECAA’s wide-ranging suite of tools and resources will help you plan and build your business with confidence.
Jenny loves putting her extensive practice management experience to work guiding cold start practices through all aspects of planning, development and execution. She provides both business strategy and emotional support, dispensing the right type of wisdom at the right time to support emerging practice owners throughout the cold start journey. Jenny joined PECAA in 2015 after managing a 10-location ophthalmology/optometry practice in the Pacific Northwest. She is a Certified Ophthalmic Technician whose passion for eye care developed early in life. Growing up in a small town in Virginia, Jenny babysat for the town’s only optometrist whose office she also worked at during high school and college, opening her eyes to the profession that has become her career. Read Jenny's article, 5 Tips to Consider When Opening a Cold Start Practice.
Shaun enthusiastically applies his more than 20 years of ophthalmic leadership to helping PECAA Launch members create the best possible foundation for their success. He has performed every position within an eye care practice and has advised hundreds of practices across the country, giving him a unique vantage point for guiding new practices on how to maximize both patient experiences and business outcomes. He believes in a patient-centric approach that begins with proper training, tools and resources. Both a veteran and self-proclaimed eye care nerd, Shaun is a passionate about leadership, culture and being a force for change.
The vendor partners listed below are committed to supporting the success of PECAA Launch members with above and beyond discounts to ease the financial burden of establishing a new practice. Membership also unlocks access to the comprehensive suite of more than 60 vendor partners available through our PECAA Max membership to lower cost of goods and boost practice profitability. Connect with us for details.
“I gained a lot of value from PECAA’s cold start program because they meet doctors where they are. PECAA’s business advisors helped me maximize insurance reimbursements and so much more. Now that my practice is established, PECAA Max membership continues to support my growth through the IncentivEYES® member rebate program, human resources support and other valuable benefits, allowing me to best support my patients.”
“PECAA helped me with every step of opening and growing my cold start private practice, from optical advice and financial direction to even emotional support! I can sincerely and gratefully say I wouldn't be where I am today without the amazing PECAA team. We started making a profit very early on, and I am already seeing patients full-time. I am so proud of where Elite Eyecare is now, in part thanks to PECAA!”
“Having a team to answer pressing questions any time I needed was invaluable. PECAA helped me determine essential equipment to purchase, a timeline for opening and how to approach my first hire. I had interviewed consulting companies that charged huge fees, and I’m extremely thankful I chose PECAA instead. Three years after opening, my practice is already exceeding my wildest expectations!”
Join PECAA Launch today to empower your Cold Start success!