Cold Start Membership:

  • Enjoy FREE Membership from the day you join PECAA until the day your practice opens to the public
  • Allows you to utilize PECAA’s vendor programs and reduce costs for capital expenses like software, medical equipment and optical fixtures
  • Once your doors are open, receive FREE Membership for the first six operating months and a reduced fee of $99/month for the second six operating months
  • PECAA’s Cold Start Practice Program saves you $1,794 in the first year, compared to our standard $199/month Membership fee


What Members are Saying About the Program…

I joined PECAA pretty much as soon as I decided to open my own practice. My PECAA membership proved immediately beneficial in many areas. An area that was invaluable was when I was applying for a bank loan. Bryan was able to help me polish up my financial goals and projections before presenting myself to our local bank to ask for a loan. Needless to say, we got it! Bryan also provided me an excel spreadsheet which gave me an idea of how many of each ‘type’ of frame I should aim for (women’s vs. men’s, high vs. low price, etc). These are just a few examples of the ways PECAA has helped, I could go on and on! -Dr. Meg Richardson

PECAA helped with website design, social media, and frame buying as well as insurance. Their MBA advisors helped me determine where I was on the right track and where I could spend more time. Teri helped with multiple questions about getting on insurance panels and setting my fees. I utilized the buyer discounts for frames and supplies. I also invested in GLIMPSE, which I LOVE. It has helped me so much in analyzing my numbers and knowing where my team members need training. -Dr. Melanie Denton

I was looking for a program that worked closely with independent brands/companies and PECAA seemed to fit that mold. When I joined PECAA I considered myself a ‘warm start;’ I had already been on my own for everything but the optical side. PECAA allowed me to look at great independent frame lines that still gave me a great price to ensure our costs were low upon opening. – Dr. Brittney McWilliams

Member Marketing Services:

Through an innovative partnership with Innexus, PECAA offers a complete marketing and branding package for your practice, designed specifically for the Independent Eye Care Professional. Services include websites, social media, branding & logo design, graphic design and print services. Through this partnership, PECAA members can take advantage of personalized service and strategies adapted to meet the needs of their unique practice.

Tips & Timeline:

Based on many conversations with PECAA’s Cold Start Members, PECAA’s Cold Start Practice Advisor, Jenny Wiley, has created an article with 5 Tips to Consider When Opening a Cold Start Practice. You may also download a timeline that will be a helpful guide for you to know when you should begin incorporating certain things into your new practice.

Interested in Joining?

Fill out the form below to find out how PECAA can work for your practice.


Meet Your Dedicated Advisor:

Jenny Wiley, Practice Operations & Cold Start Advisor, PECAA

You will be able to work with PECAA’s sole dedicated Cold Start Advisor, Jenny Wiley, who will help you make this exciting transition. You can e-mail her at to get started.

Growing up in a small town in Virginia, Jenny Wiley’s first exposure to the eye care industry was as a babysitter to the town’s only Optometrist. Soon, she was helping out around the office during her summer breaks from college. Over the next 30(ish) years, Jenny worked in optical, earned her Certified Ophthalmic Technician Certification and transitioned into management. Prior to joining PECAA in February of 2015, she was leading multiple offices of a 10 location Ophthalmology and Optometry practice in Portland, OR. She has led PECAA’s Cold Start Program since December of 2015 and joined the Business Advisor Team as Practice Operations Advisor last summer.

I love working with the cold starts. There are so many pieces to the puzzle and it’s so much fun to see the final picture come together. I consider it a privilege to be a part of their journey to practice ownership.


Download Our Ultimate Checklist for Running a Successful Optometry Practice

This checklist will help audit key areas of your practice and guide you toward sustainable, long-term success and growth.

Please complete the following form to download the ultimate checklist for running a successful optometry practice


CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products and services. Their products are sold in over 100 countries around the world.

Carl Zeiss Vision is an industry leader in lenses and coatings, delivered through a nationwide network of Rx Laboratories.

HOYA Vision Care of the Americas makes and supplies ophthalmic lenses to Eye Care Professionals located within the United States, Canada, and South American countries. HOYA supplies a complete range of high-quality lens designs, coatings, and materials.

Johnson & Johnson Vision

Johnson and Johnson Vision is an industry leader in soft contact lenses, including their globally recognized brand ACUVUE®.

Luxottica is an industry leader in the supply of frames & accessories, offering a robust portfolio of over 20 internationally recognized brands.

Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, a leader in the premium sector for sunglasses, optical frames, and sports eyewear.

VSP is a global leader in optical, offering the following lines of business: VSP® Vision Care (vision benefits and services), Marchon®and Altair® (sunwear and eyewear), Eye Designs (interiors and merchandising systems), and VSP Optics Group (ophthalmic products and lab services).