Optometric Marketing Guidance & Support

Developing a strong marketing plan for your practice will be key to your success in the long-run. Let’s determine where your opportunities lie!

Your dedicated Marketing Advisor will complete an audit of your opportunities and areas of improvement to help you develop strategic marketing initiatives to boost profitability, attract new patients and improve your bottom line.

At any time, your Advisor can assist with:

  • Identifying strengths & weaknesses
  • Discuss paid and unpaid advertising strategies
  • Develop a marketing budget
  • Handling reputation management
  • Creating a social media strategy
  • Developing event marketing guidelines
  • Assisting you in creating your brand

Get started today with your dedicated Marketing Advisor.


Social Media

Social media should be an important part of your marketing strategy. With over 3.6 billion individuals using social media worldwide, advertising and engagement tracking will be crucial to attracting new patients.

  • Developing a social media content strategy
  • Creating a content calendar
  • Facebook and Instagram advertising

Website & SEO

Over 80% of Americans research a business before utilizing their services. This means current and potential patients are already online looking to connect with your practice. Let’s make sure their first impression leaves a positive impact.

  • Google Analytics website tracking
  • Google Adwords advertising
  • Organic vs. paid SEO

Brand Marketing

A brand is a visual and emotional representation of people’s perception of your business. Everything from your practice name, logo, colors, service, reputation and employees contribute to your overall brand identity. Is your brand on track with the message you are conveying to patients?

  • Location analysis
  • SWOT analysis
  • Generating buzz in your community

Reputation Management

More than 90% of consumers now read online reviews before deciding to visit a business. If you aren’t actively monitoring and responding to patient reviews, you don’t have control over the message your reviews say about your business. Let’s discuss what you need to do moving forward to stay on top of your online reputation.

  • Online review management
  • Review platforms to monitor
  • Generating online reviews

Meet Your Advisor:

Shelby has over 5 years of experience in developing strategic marketing plans and field marketing initiatives to drive results. With her passion for marketing and watching businesses thrive she is excited to connect with PECAA Members and develop strategic plans for their own practices to flourish.

Download Our Ultimate Checklist for Running a Successful Optometry Practice

This checklist will help audit key areas of your practice and guide you toward sustainable, long-term success and growth.

Please complete the following form to download the ultimate checklist for running a successful optometry practice


CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products and services. Their products are sold in over 100 countries around the world.

Carl Zeiss Vision is an industry leader in lenses and coatings, delivered through a nationwide network of Rx Laboratories.

HOYA Vision Care of the Americas makes and supplies ophthalmic lenses to Eye Care Professionals located within the United States, Canada, and South American countries. HOYA supplies a complete range of high-quality lens designs, coatings, and materials.

Johnson & Johnson Vision

Johnson and Johnson Vision is an industry leader in soft contact lenses, including their globally recognized brand ACUVUE®.

Luxottica is an industry leader in the supply of frames & accessories, offering a robust portfolio of over 20 internationally recognized brands.

Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, a leader in the premium sector for sunglasses, optical frames, and sports eyewear.

VSP is a global leader in optical, offering the following lines of business: VSP® Vision Care (vision benefits and services), Marchon®and Altair® (sunwear and eyewear), Eye Designs (interiors and merchandising systems), and VSP Optics Group (ophthalmic products and lab services).