PECAA Member Exclusive Frames

InD Eyewear is the exclusive frame brand for PECAA. It was created exclusively for PECAA Members and will only be sold through PECAA Members. InD Eyewear is a top-quality frame line designed to provide Members increased gross margins, profitability and EBITDA because of PECAA’s new direct-from-factory relationship.

Member’s now can sell a truly independent frame collection. A frame collection that benefits your patient and your business – not your competitors.


  • Profit – The cost-of-goods are 70-80% below branded frames because of our new direct-from-factory relationship.
  • Exclusivity & Differentiation – InD Eyewear by PECAA will not be sold online and therefore cannot be shopped online. Only PECAA Members can sell InD Eyewear.
  • Quality Frames – Only the best for your patient’s and only the best for our Members.
  • Control – This is YOUR brand. You have complete control over the product.


InD Eyewear by PECAA is created from the finest materials and components. The frames are made from Grade A, Italian acetate, German and Japanese riveted hinges and the titanium comes from Japan and China. Exactly the same materials and components used by the leading frame companies.

Order a Sample Kit

Would you like to experience the quality of InD Eyewear by PECAA? Members can do so by visiting our InD Eyewear Partner member page to order a three frame sample kit so you can touch, feel and see the quality firsthand.


The frame shapes are classic and conservative. Proven sellers over time and the perfect addition to your overall frame assortment. The initial starter frame kit includes 120 frames with:

  • Seven (7) Women’s styles, three colors per style, two frames per color
  • Eight (8) Men’s styles, three colors per style, two frames per color
  • Five (5) Unisex styles, three colors per style, two frames per color


Our pricing program is designed to help Members in two ways. First, to decrease the cost of their optical inventory investment. And second, to help Members increase their profitability. Prices are projected to be 70% to 80% below branded frames because of our direct-from-factory relationship. Pricing information is available to PECAA members on our InD Eyewear Partner member page.



Quality cases are an important accessory when buying quality product.

View more details here.

Case Details:

Program Specs: Flat Folding Case
Color: Black
Unit Cost: $2.00
Shipping Charge: Included
Printing Charge: Included
Flat Dimensions: 2.75″W X 6.25″H X 0.625″D
Triangle Dimensions: 2.75″W X 6.25″H X 2.75″D
Packed: 100 Per Case
Case Cost: $200.00

Brand Blocks:

Create great first impressions by using a laser engraved brand block, showcasing this brand’s new identity!

View more details here.

Acrylic Brand Block Details:

Material: Frosted with Polished Edges
Dimensions: 2 1/4″ x 6″ x 1/4″
Price: $35.00
Artwork Fee: Included
Setup Fee: Included
Shipping: Included


Natural Wood Brand Block Details:

Material: Pine
Dimensions: 2 1/4″ x 6″ x 1/4″
Price: $30.00
Artwork Fee: Included
Setup Fee: Included
Shipping: Included



Getting started with InD Eyewear

Non-PECAA Members:

InD Eyewear is exclusively available to PECAA members. If you would like to learn more about becoming a PECAA member to access InD Eyewear frames, please follow the link below!


New Customers:

If you are a PECAA member and would like to purchase your initial 120-piece Starter Kit, please click below to fill out your New Account Form.


Existing Customers:

The monthly reorder date is the 20th of each month. The minimum order is 25 frames. The goal is to keep your best-selling styles on your frame board to maximize your inventory turns and profitability.

PECAA Members can access the Reorder Form on the InD Eyewear Partner member page.


Doug Martin
InD Eyewear
(317) 525-8308


New Account Form

See all available selling resources on our PECAA Member Vendor Partner Page.


About InD Eyewear

Member practices are under attack from many industry forces. Growing profitability is challenging. The current frame distribution system is inefficient and expensive. By changing your thinking just a little, Members can innovate their practice while unlocking new profit opportunities. Thrive not just survive.

This is why we created InD Eyewear: a new brand of affordable, stylish and high-quality frames sold exclusively to independent ECPs enrolled in a PECAA membership. With InD Eyewear, it is our mission to help ECPs access affordable frames to grow their revenue while differentiating their practice.

The Brand Story

This is our brand. It’s new and different. In addition to the finest quality, it offers exclusivity to the discerning patient. It is not mass produced and will not be sold in thousands of places.

The frames are classic. The styling goes from work to play. If you want to look your best, while wearing a frame no one else has, InD Eyewear
is right for you. We are InDependent eyewear providers. We offer our patients an InDependent brand. For people who want an InDependent style.

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