Increase your optical profits with one-on-one support from your trusted Optical Business Advisors. This resource is complimentary for PECAA Max Members.
One of the biggest pain points that eye care providers continually face is effective management of their optical, which is why PECAA is proud to offer members dedicated advisors help assist in this critical area!
PECAA Max members can access a customized approach to analyze their optical, helping to find ways to increase optical profits by exploring the current frame selection and lens options. In addition, Optical Advisors can help with making better buying decisions to maximize managed vision care, implementing frame board management, strategizing pricing/selling strategies, and helping to train staff members. The Optical Advising program aims to assist you in every step to a profitable and thriving optical business, including the following key areas:
We take a customized approach to analyzing your optical and finding ways to help increase optical profits by exploring the current frame selection and lens options. We also help you make better buying decisions to maximize managed vision care. After reviewing a practice's business model, we walk owners or key team members through a step-by-step analysis of various optical aspects.
Resources:
Get help with your frame line selection and implement a mark-up strategy that increases your bottom line. Making some frame board adjustments may be needed — some can be immediate, others may need to occur gradually — it can take time to work through a large inventory and make room for new brands. We can help your practice reach its full revenue potential by streamlining the frame buying process.
Training staff members is time-consuming. Your Optical Management Advisor has implemented a program to take the guess-work out of pricing and help your staff members learn critical elements to help educate your patients on the best available products your practice offers. An Optical Advisor will help implement a customized selling strategy for your practice to help maximize profits and train staff members on how to present those packages to your patients.
Kayla is an accomplished professional with 17 years of experience in the optical field. Throughout her career, she has successfully managed and operated multiple optometry practices, including her own. With her extensive expertise, she has worked closely with hundreds of optometry practices, providing valuable guidance and support. In addition to her practical experience, Kayla holds a Ph.D. in counseling, further enhancing her ability to understand and address the needs of patients and professionals in the field. Combining her optical knowledge with her counseling expertise, she has developed several educational programs that greatly benefit the profession. Kayla’s dedication to the optical field, extensive experience, and commitment to education make her a valuable resource to our members.
Joel got his start in Optics with Pearle Vision in 2004. Since then, he has worked as an optical manager, optical trainer, district manager, and a vendor rep for some of the largest organizations in the industry. Joel has a passion for the industry, especially optical, where he has spent his entire career focusing on training and developing others, sales, merchandising, staffing, and leadership. In his spare time, Joel enjoys spending time with his wife and three sons. He also enjoys traveling, swimming, movies, fishing, sports, TV, music, and stand-up comedy.
Guidance from our Member Business Advisors is complimentary for PECAA Max Members. Not A Member? Join PECAA today to power your independence like never before. Already a member? Come explore how to optimize your membership. Connect with us to learn more and be among the first to experience this truly unique, next-level membership or to request a complimentary business review.