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Optical Management Certification Course

PECAA's Optical Management Certification Course


The Optical Management Certification Course (OPTMC) is a unique 8-week program accredited by the Accreditation by the Higher Education Committee (AHEC) and designed to provide ODs/MDs, opticians, optical managers and optical staff with the skills necessary to manage a successful and profitable optical.

Learn how to successfully manage an optical, including independent private practices, optical boutiques, separate optical dispensaries and luxury opticals; Develop the proficiencies necessary to run an optical, including different business models and how to apply and review metrics critical to success; Identify what a buyer wants, set up selling strategies, create and maintain frame board and assortment management, build custom tools and other important strategies necessary to take your optical to the next level.

Get Certified For Optical Management


Take the next step toward becoming a stronger optical leader — develop the skills that can elevate your career while driving stronger optical performance.

8-Week Program • Starting September 15 • Live Sessions At 4:00 pm ET/ 1:00 pm PT

All live online 1-hour sessions are held on Tuesdays. There will be 6 homework exercises, one quiz and one final exam. Begins Tuesday, September 15, and concludes Tuesday, November 3.

Attendees will receive a webinar link to watch the live sessions in real-time which due to the nature of this program’s hands-on content, it is STRONGLY encouraged to be present and available for all LIVE sessions. All live sessions will be recorded and posted for attendees to review the following day and throughout the program. This program is limited to a maximum of 50 registrants. Attendees will learn:

  • Week 1: Price Point Assortment
  • Week 2: Turn Rate
  • Week 3: Frame Board Management
  • Week 4: Optical Frame Business / Quiz
  • Week 5: Lens Mark-up Strategy
  • Week 6: Lab Comparison
  • Week 7: Selling Strategies
  • Week 8: Optical Lens Business / Exam Review

Exercises, Quiz, Exam & Certificate Information

All exercises, quiz and the final exam are fill-in-the-blank. Students will have one opportunity to correct exercises and quiz.

  • Exercises: Each week, students are responsible for completing assigned exercises. The exercises are due the following Tuesday from when assigned.
  • Quizzes: There will be one quiz in Week 4, and one final exam throughout the program.
  • Final Exam Information: The final exam is custom to each student and is due a week after assigned. The final exam can only be taken once.
  • Earning Your Certificate: Each participant must receive at least 80% on all eight exercises, quiz and final exam to qualify to earn a certificate.

Cost To Attend

Open to all eye care providers. *PECAA Propel Student Members qualify for additional discounted pricing — please contact education@pecaa.com.

  • PECAA Max Members
    $895
  • HEA Advantage Members
    $1,095
  • Non-Members
    $1,295
  • Propel Student Members
    Discounted*

Meet Your Instructor

Learn from industry experts dedicated to the success of independent eye care practices.

Joel Daniel Headshot image


Joel Daniel, PECAA Optical Advisor


Joel got his start in Optics with Pearle Vision back in 2004. Since then he has worked as an optical manager, optical trainer, district manager, and a vendor rep for some of the largest organizations in the industry. Joel has a passion for the industry, especially optical, where he has spent his entire career focusing on training and developing others, sales, merchandising, staffing, and leadership. In his spare time, Joel enjoys spending time with his wife and 3 sons. He also enjoys traveling, swimming, movies, fishing, sports, TV, music and stand-up comedy.

 Optical Management Certification Program Creator

Kayla Irwin Headshot image


Kayla Irwin, PhD, PECAA Optical Advisor


Kayla is an accomplished professional with 19 years of experience in the optical field. Throughout her career, she has successfully managed and operated multiple optometry practices, including her own. With her extensive expertise, she has worked closely with hundreds of optometry practices, providing valuable guidance and support. In addition to her practical experience, Kayla holds a Ph.D. in counseling, further enhancing her ability to understand and address the needs of patients and professionals in the field. Combining her optical knowledge with her counseling expertise, she has developed several educational programs that greatly benefit the profession. Kayla has also developed the Billing & Coding Certification Course (OBCCP), empowering professionals to oversee and optimize the operations of their practices effectively.  Kayla’s dedication to the optical field, extensive experience, and commitment to education make her a valuable resource to our members.

Ready To Become A Certified Optical Manager?


Ready to become a more effective optical leader? Enroll in the Optical Management Certification Course to advance your career, strengthen your expertise and learn practical tools for growing a successful optical.

PECAA Max Member
$895


New to UUniversity?

Have a UUniversity Account?

HEA Advantage Member
$1,095 


New to UUniversity?

Have a UUniversity Account?

Non-Member
$1,295


New to UUniversity?

Have a UUniversity Account?

PECAA Propel Member
Discounted


New to UUniversity?

Have a UUniversity Account?

PECAA Certification Courses

Advance your expertise with PECAA’s wide range of courses designed for professional growth.

Office Manager Certification Course (OMCC)

The OMCC is a 12-hour program that enables attendees to master the skills necessary to excel as an Office Manager in an eye care practice.

Optometric Billing & Coding Certification Program (OBCCP)

This is an exclusive program presented by PECAA, designed for eye care professionals operating within the billing and coding capacity of the practice.

Optical Management Certification Course (OPTMC)

The program focuses on frame management, assortment management and building custom tools to take your optical to the next level.

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